Golden Penny Noodles :: For The Love Of Jollof
If you know Nigeria, then you definitely know about jollof. It was a blast working on the "For the love of Jollof" campaign for Golden Penny Noodles. This was one of the first brands I worked on where I was loyal to a competing product and ended up switching sides. From the masthead to the overall visual language of the campaign, it was a super interesting experience.
This was a full 360 campaign including OOH, digital and experiential. I particularly liked some of the branded merchandise and gift items
